For-Purpose is a new business model
The door is open for companies, individuals, and places to play a bigger role in creating sustained community change. We’re building a better way to create value and to create opportunity for more people. The core of the For-Purpose model is designing businesses, training people and reimagining places to better serve their full potential by pursuing market and moral imperatives at the same time.
Employees want to work for companies that do good and do well. People are drawn to companies that leave the world better than they found it. Communities thrive when businesses are engaged and responsible. Here’s what that looks like in today’s world.
Merging markets with morals
To build a better world—and thrive in it—businesses need to transform from for-profit, to For-Purpose
A For-Purpose company has a moral purpose that has equal weight to its market mission. It leverages the full force of all of its resources to achieve both.
Partner with us
We offer counsel to companies, communities, and individual leaders to help them work toward becoming for-purpose. If you’re interested in working with our team, let’s talk.
You have what it takes
On the personal level, we can help you find more intersections between commerce and common good. We like to call our clients and partners living leukocytes.
If your biology is rusty, here’s a refresher. A leukocyte is a kind of cell found in our bloodstreams that helps fight diseases. A living leukocyte is someone who is constantly seeking ways to address issues that can improve the world around them.
Calling all living leukocytes
We provide classes and curriculum where we help you develop the skills and connections needed to pioneer For-Purpose where you live or where you work. If you’re ready to take this next step, reach out to us.
Merging markets with morals
Places are machines for the creation or destruction of human potential. We’ve been working to build better cities for many years.
Partner with us
We offer consulting services to companies big and small, to help them work toward becoming For-Purpose. If you’re interested in working with our team, let’s talk.
We founded For-Purpose to help companies, people, and places navigate this change.
